Apps to Watch the Club World Cup
We are living in one of the most revolutionary times in the history of technology.
The year 2025 has arrived with new developments that are directly impacting the way we live, work and relate to the digital world.
From artificial intelligence to foldable devices, the tech industry has never been more exciting and profitable.
In this article, you will learn about the biggest news in the tech universe in 2025, and how they pave the way for new business models, innovation opportunities and strategic advertising investments.
Foldable smartphones are no longer a bold bet, they have become the star of the showrooms.
Models like the Galaxy Z Fold 6 and the new Google Pixel Flex 2 bring unprecedented multitasking features, hidden cameras under the display and batteries with adaptive intelligence.
Major manufacturers such as Samsung, Xiaomi and Motorola have invested heavily in flexible engineering, creating robust devices with premium aesthetics.
The result? A 73% increase in foldable sales in the first quarter of 2025 alone.
These innovations have attracted the attention of technology companies, telephone operators and accessory brands looking to advertise on channels specialized in this segment.
With the advancement of Starlink and the entry of new players such as Amazon Kuiper and OneWeb in Brazil, satellite internet has become a definitive solution for rural areas and regions with limited infrastructure.
In 2025, more than 40 million Brazilians will access the internet via satellite, with speeds already exceeding 200 Mbps.
This connectivity is transforming education, agribusiness, e-commerce and even the public security sector.
For advertisers working with connected solutions, regional providers and streaming platforms, this is a gold mine: connected audiences are growing where technology could not reach before.
Elon Musk's company Neuralink and startups like Synchron are moving forward with testing implantable neural chips.
By 2025, the first human volunteers will interact with computers with just their thoughts, using brain implants with integrated AI.
These experiences represent a new horizon for accessibility, treatment of neurological diseases and, in the future, immersive experiences in digital environments and the metaverse.
The interest of the medical, pharmaceutical and educational sectors in these technologies opens up space for specialized content and high-value advertisements.
With the global launch of Apple Vision Pro, the concept of mixed reality (Augmented Reality + Virtual Reality) has finally reached the mainstream audience.
Users already watch movies, play games, participate in meetings and browse the internet in an immersive and interactive way, just with eye movements and gestures in the air.
Apple has paved the way and other companies like Meta, Lenovo and Sony are already in the race with their own devices.
The mixed reality market is expected to be worth over US$1.4 billion by 2025.
This new ecosystem creates opportunities for developers, creative studios, streaming platforms and advertisers looking to impact users in a new digital dimension.
Productivity apps, content creation, video editing, and even personal calendars now come equipped with generative AI.
Platforms like Notion AI, Canva AI, Adobe Firefly, and Microsoft 365 Copilot have become must-have tools for businesses and digital creators.
With simple commands, it is possible to generate reports, presentations, visual arts, videos and even programming codes.
This creative automation is redefining workflow across agencies, schools, startups, and large enterprises.
The advertising market is closely following this movement, with brands investing in apps that promote productivity, creativity and innovation.
The new generation of contactless payments goes beyond cards and cell phones: it is now possible to pay with just your face.
Major retail and public transport chains in cities such as São Paulo, New York and Tokyo have already adopted this system with secure and accurate facial recognition technology.
This innovation makes consumers’ daily lives easier and provides brands with valuable data on behavior, dwell time and purchasing preferences in real time.
Digital banks, fintechs and retail chains are the first to announce this future without queues, without passwords and without touch.
The innovations of 2025 are transforming the way we live, interact and consume digital content.
Each advancement opens a door for companies, developers, creators and advertisers to explore new markets and formats.
If you work with technology, communications or innovation, being up to date with the latest news is more than an advantage, it is a necessity.
